Serious Bling of 2014

We are delighted to have been featured on the GIA website as part of their Serious Bling of 2014 collection.

GIA is the largest and most respected non-profit source of gemological knowledge in the world.


Arabs in London flush with success in their diamond-encrusted Knightsbridge shirts

Gulf Arabs who spend the summer season cruising London’s Knightsbridge area in Lamborghinis have a new status symbol to turn onlookers’ heads – a diamond-encrusted “Knightsbridge shirt”.

Sajid Sumra, who runs Knightsbridge Shirts, says his Dh150,000-Dh950,000 shirts are fast becoming the fashion item of choice for wealthy Arabs in London.

“I wanted to create a shirt that would capture the feeling and attention someone gets when they’re in a Lamborghini. Wearing a shirt with two-carat diamonds as buttons creates an unforgettable and incredible image,” says Mr Sumra.


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